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New media innovations evoke curiosity for discovery and workflow integration.
In 2019, I was tasked with creating a new eCommerce superstore and brand identity system designed to disrupt the client’s legacy model. The primary operational hurdle was scaling high-quality product copy for a "never-ending" catalog on a radically tight budget. I presented two paths: training IBM Watson to learn the brand voice, or curating an international team of writers seeking experience in English markets. While four out of five leaders saw the potential, the one with the final say sarcastically laughed it off, saying, "Get out of here—no one is going to use this." Since the early days of the modern internet, I’d noticed things like AIM’s
Building Animations: Books and page turns
"If the studio isn't an option, we could achieve this with a standard page turn in After Effects. Or, we could collaborate with algorithmic intelligence to create something more elegant, whole, and fast." A continuous project exploring a second path, reimagining how books move and exist in a studio environment. The goal is to replace manual animation or photographic documentation with a system that feels whole—leveraging intelligence to achieve a level of fluidity and sophistication that manual key-framing requires significant time to achieve.
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Andy’s Wars (COMING SOON)
A new tool deployed just in time to help solve a set of creative problems. An overview of how Adobe Photoshop (Beta) 2021 release of Generative AI tools for user testing assisted with the final book cover wrap.
Generative AI Explorations
New media innovations evoke curiosity for discovery and workflow integration. In 2019, I was tasked with creating a new eCommerce superstore and brand identity system designed to disrupt the client’s legacy model. The primary operational hurdle was scaling high-quality product copy for a "never-ending" catalog on a radically tight budget. I presented two paths: training IBM Watson to learn the brand voice, or curating an international team of writers seeking experience in English markets. While four out of five leaders saw the potential, the one with the final say sarcastically laughed it off, saying, "Get out of here—no one is going to use this." Since the early days of the modern internet, I’d noticed things like AIM’s
%n tag or CAPTCHA forms and wondered how they functioned or where they were heading. During my research for this project, the picture finally started to paint itself—those early curiosities had evolved into something new and permanent. I pivoted to the international team, hit the budget, and launched the brand.Building Animations: Books and page turns
"If the studio isn't an option, we could achieve this with a standard page turn in After Effects. Or, we could collaborate with algorithmic intelligence to create something more elegant, whole, and fast." A continuous project exploring a second path, reimagining how books move and exist in a studio environment. The goal is to replace manual animation or photographic documentation with a system that feels whole—leveraging intelligence to achieve a level of fluidity and sophistication that manual key-framing requires significant time to achieve.
A new tool deployed just in time to help solve a set of creative problems. An overview of how Adobe Photoshop (Beta) 2021 release of Generative AI tools for user testing assisted with the final book cover wrap.
Rapid Concept and Discovery
Concept art gallery developed for global luxury campaign including in-store display assets.
Brief: Never ending Italian costal summer.
Painting via Keystroke (COMING SOON)
Gaining brushstroke confidence via keystroke.
Gaining brushstroke confidence via keystroke.