Introducing A New Product to North America
UQNILO
In an effort to strengthen digital comunications provided from Fast Retailing Headquarters in Japan, a small team was assemebeled to develop a new launch strategy. With a goal of communicating core value to potential customers translated into an easy to understand North American format.
Results: record settings sales spike overnight.
24 hours after posting to social media a sales record was set with a more than noticeable spike shown in the report. Uniqlo branches from Canada, France, and England sent request for our working files and reported similar results.
Role: Strategy and design
